Posts

Showing posts with the label Attention economy

Is Facebook an addiction?

Image
(Photo credit: Wikipedia ) Facebook has never been more addictive. In 2013, it was 63% of Facebook users who checked in daily. In 2014, that number shot up to 70%. If you check Facebook day after day, you join over 864 million others with the same compulsive routine. For many of us, Facebook is a kind of addiction, a default habit that is now rewiring our brains. Ofir Turel, a psychologist at Cal State Fullerton , has the research to prove it. To make his point, he says Facebook addicts driving a car are more likely to respond faster to a push notification alert on their phone than to street signs. “That’s the power of Facebook,” he said. Turel co-authored a study showing Facebook addiction engages the same impulsive regions of the mind as drug addicts , but with one significant difference. Facebook addicts, unlike compulsive drug abusers, “have the  ability to control their behavior, but they don’t have the  motivation  to control this behavior because they don’t see t