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Mormons don't want you calling them Mormons anymore

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THE JESUS OF THE MORMONS IS NOT THE JESUS OF THE BIBLE The Church of Jesus Christ of Latter-day Saints is embarking on a rebranding effort of sorts. THEY THINK THEY ARE A CHURCH BUT ARE A TIDY SQUEAKY CLEAN CULT The church commonly referred to as the Mormons, really wants people to stop using that word. It also wants people to stop using LDS as an abbreviation. From now on, it prefers that people use the church's full name, and when a shortened reference is needed, to just use "the Church" or "Church of Jesus Christ." DECEPTION BECAUSE THEY THINK THEY ARE A REAL CHURCH These preferences are contained in a new style guide that the Church of Jesus Christ of Latter-day Saints released Thursday. It states that while "the term 'Mormon Church' has long been publicly applied to the Church as a nickname, it is not an authorized title, and the Church discourages its use." It also asks that the term "Mormons" not be used in ref...