Dr Paul Allen

Let’s talk about framing. Not framing as in home construction, but framing as in the way we perceive reality. Framing refers to how we see things. In particular, it refers to the fact that, as human beings, we don’t merely see things; we see things as. If you see a bear, you don’t just see a bear. You see the bear as dangerous. When you see a sunset, you don’t just see the sunset; you see the sunset as beautiful. That’s what I mean by framing. We see things as. And not just sight, but our other senses as well. We hear the buzzing of a fly as annoying. We hear the laughter of a child as delightful. We smell the aroma of cookies as pleasant. We taste and see that honey is good. Framing, then, has to do with the immediate and snap judgments we make about reality and its relation to us. Changing Lenses Our framing is not static. The child’s laughter that is delightful at one moment is a nuisance when you’re trying to get work done. The laughter is the same; the framing — your snap judgment