The Culture is not interested
With our cultural analysis behind us, I would like to consider the role of preaching in a secular age , particularly preaching as a survival strategy for the church. Many today are reconsidering the role and nature of preaching, especially given the massive changes that now characterize our culture. All sorts of new plans and strategies have been created in order to reinvent preaching in light of demographics, sociology, and even management theories. But I want to posit that the only answer to our current crisis in preaching is to recall how many of our forebears approached the task of standing behind the “sacred desk.” In a secular age, preaching will be met with one of three responses. First, we will find ourselves preaching in a context of hostility. This will not necessarily take the form of overt action. But, at least in the immediate future, much of this hostility will look like cultural marginalization. Those who listen to us will now do so by paying social capital ,