440% increase in tattoo removal - is love skin deep?
Melanie Griffith and Antonio Banderas at a movie premiere.
Actress Melanie Griffith is going through a painful divorce. But the removal of her tattoo with the first name of her husband Antonio Banderas may be almost as painful. And she’s not alone. Revenue for tattoo removals has surged 440% to an estimated $75.5 million over the last decade.
The tattoo removal industry is still growing and expected to hit $83.2 million over the next four years, keeping pace with growth in the overall tattoo industry, according to research firm IBISWorld. Revenue for the industry overall is estimated to be $3.4 billion in 2014, an annualized growth rate of just 2.9%, though there is strong demand for tattoos with intricate designs, such as 3-D tattoos, says IBISWorld lead analyst Andy Brennan. There are nearly 8,000 tattoo businesses in the U.S., with no dominant player.
Tattoo removal can also be a public statement. Griffith was recently photographed leaving a skin specialist in West Hollywood with a bandage on her right arm and was also photographed with the outline of the heart-shaped tattoo, but the name of her estranged husband almost erased. American teens may also find a cautionary tattoo tale in pop star Justin Bieber and check their smartphones to see if he will remove a tattoo on his wrist that bears a striking resemblance to his former girlfriend Selena Gomez.
Most tattoo removals are performed on people in their 30s and 40s, says Michael Kulick, a San Francisco-based plastic surgeon. “What was attractive in your 20s is not so attractive in your 30s,” he says. Costs vary from $500 up, depending on the color and depth of the ink in the skin. The ideal color for removal is black because that tattoo will be at the same depth in the skin and the same wavelength for the laser to remove the ink. “Now it’s very fashionable to have pastels and yellow, which is very difficult to remove,” he says.
Relationship breakups and job-hunting has led to a surge in tattoo removals, Brennan says. “Increased social acceptability of and interest in tattoos has driven demand for them, which ultimately increased the pool of potential customers who may regret their initial decision and want their tattoos removed,” he says. Further pushing growth has been the recession, which has heightened unemployment and, in turn, increased demand from job seekers who need to cover up tattoos in order to obtain employment.
Regret that tattoo? Tattoo removal business booming
The tattoo removal industry is booming and what seemed like a good idea in the 90s is helping to fuel it. MarketWatch's Quentin Fottrell joins Tanya Rivero on Lunch Break to discuss. Photo: iStock/RyanJLane
Developments in technology to remove tattoos more easily and with as little scarring as possible was also a key driver of growth for removal services, Brennan says. The prospect of being able to remove them more easily simply made tattoos more tempting, he says. “Entrepreneurs and companies flocked to the industry,” he says. Although tattoos are designed to last a lifetime, in recent years scientists at Harvard Medical School, Brown University, and Duke University have engineered semi-permanent inks.
There is an alternative to having them removed: Get even more to cover up the offending art. “I had a voluptuous nude fairy with wings riding a guitar on my arm from the 1980s,” says Johnny Ford , 42, a musician and New York City-based tattoo artist. “After 9/11, I had a wife and baby and thought it would be a good idea to join the army, but you’re not allowed tattoos with naked females. In the Middle East that’s considered very taboo.” His solution? “I had it covered with a skull design and roses.”
Quentin Fottrell is a personal finance reporter for MarketWatch based in New York. You can follow him on Twitter @quantanamo.
